- Extensive market data collection experience
- Dedicated native speaker service teams
- Fast project completion with precise quota fulfillment
- Flexible, custom made services in 15 languages
Runway Market Survey Services
Since 2007, we have been providing market survey services to market research companies that are looking to test their research hypotheses and analyze specific market conditions. Over the years, we have successfully completed tens of thousands of phone interviews and acquired extensive experience in market surveying, perfecting our services with each completed project. This experience has helped us streamline our market data collection methods and enabled us to provide fast and accurate services that fulfill all client requirements with minimal quota overruns. While we do not perform market survey data analysis, we have the means and know-how to provide excellent market data collection services using phone interviews performed by dedicated service teams, capable of performing both B2B and B2C phone interviews in 15 languages, including Norwegian, Swedish, Finnish and Danish as well as Latvian, Lithuanian, Estonian, Polish, Russian and other Western European languages.
Employee Recruitment And Preparation
In order to ensure the best possible service quality, our market surveying is done by native speaker service teams working in a 10:1 setup, with one team leader per every ten team members. We work together with our clients during the service team recruitment and preparation process, as our employees are generally recruited based on client specified employee profiles, while our clients are usually required to present and explain their market research purposes and goals to make sure that their service teams are fully informed about the reason behind each market research. This gives our employees a better understanding of the reasons behind the questions posed during a phone interview and prevents potential negligence, which can arise from subjective misinterpretation of the necessity and purpose for specific interview questions that may at first glance seem illogical or redundant. In addition, we also pay great attention to requirements for recruitment, as all our employees are required to be flexible and have excellent communication skills, which are thoroughly tested using competency based interviews. Once a service team has been recruited, we also provide additional preparation of these teams using side by side training to ensure that all employees are able to guide the interviews professionally and formulate questions clearly and precisely, thus ensuring maximal data accuracy.
Quality and Efficiency Assurance
As with all BPO services provided by Runway, excellent service quality is of utmost importance. For this reason, we always make sure that some form of quality monitoring is in place, which generally depends on the needs and requirements specified by the client. All transactions performed by our employees are recorded, thus enabling us to monitor and review any divergences from the established quality standards and take appropriate measures when necessary. Our market survey services are also performed in accordance with specific KPI requirements that help us avoid quota overruns and ensure faster market research project completion. Before starting data collection, we also devote time to prepare a database into which the interview data will be entered, so that our employees can work efficiently and avoid any unnecessary tasks due to lack of communication or organization. Once the necessary data has been gathered, a separate person with specific training is assigned to perform post-processing of the data into a format specified by our clients, so that the final data file can be easily integrated into any platform that will be used to analyze it.
KPI Metrics Used by Runway
- Phone interview conversion rate
- Number of calls per employee per hour
- Phone interview duration
Market Survey Software
The general practice for market survey services involves using open source online applications, such as LimeSurvey, for compiling the data gathered from phone interviews. That being said, we are a highly flexible BPO service company, meaning that we can also work with any software, application or CRM system specified by our clients. In case there are no systems available that suit our clients’ needs, we can even provide software development services, performed by highly experienced and certified professionals, to develop a custom CRM system or other form of software, specifically designed for our clients needs.